As credit unions wrap up the year, planning conversations naturally turn to what will matter most in 2026: where to grow, which partners to prioritize, and how to compete more effectively in a changing mortgage market. Just in time for those discussions, iEmergent has expanded its suite of market intelligence dashboards, offering credit unions a practical holiday “gift” in the form of clearer visibility into their markets, their competition, and the people shaping local lending activity.
This latest release builds on the foundation iEmergent introduced earlier in the year with our Profile dashboards for loan officers, lenders, real estate agents, and builders. Those dashboards helped credit unions better understand the individuals and relationships driving mortgage activity in their markets.
Now, with the October 2025 release of our new HMDA Analysis, Market Analysis, and Broker Profile dashboards, credit unions can head into 2026 planning with even more data that’s timely, visual, and grounded in real market behavior. Instead of relying on assumptions or outdated spreadsheets, teams can make smarter decisions from day one, backed by insights they can see, filter, and share. Let’s unwrap each of these dashboards and take a closer look at how they support more confident planning and growth in the year ahead.
HMDA Analysis: See Exactly How You Stack Up
The HMDA Analysis dashboard gives credit unions a powerful, easy-to-use lens into recent Home Mortgage Disclosure Act data. Instead of sifting through spreadsheets, your team can instantly visualize how your mortgage activity compares with other local or regional lenders.
With flexible filtering for geography, product type, and applicant characteristics, the dashboard helps you:
- Understand your competitive position
- Identify underserved communities or market gaps
- Evaluate application, origination, and denial trends
- Pinpoint potential partners that complement your strategic goals
For credit unions, this makes HMDA data actionable, supporting fair lending goals while also helping teams identify patterns and corrections that strengthen overall lending performance.
Market Analysis: Spot Growth Opportunities Before Your Competitors Do
Knowing where demand is rising, or cooling, is essential to setting the right mortgage strategy. The Market Analysis dashboard blends iEmergent’s reliable origination forecasts with historical lending activity to reveal exactly how your market is evolving. Current real estate listings and Census demographics add critical context on housing supply, affordability, and demand.
You can zoom in to the county level to explore:
- Where lending volume is shifting
- How trends differ by loan purpose
- What affordability and inventory look like in specific communities
This holistic view gives credit unions the ability to target outreach, develop new products, and allocate resources with confidence. Rather than guessing where to grow, you’re using real, forward-looking data to guide your decisions.
Broker Profile: Build Stronger Wholesale and Correspondent Partnerships
For credit unions with wholesale or correspondent channels, finding the right broker partners is essential—and historically, not always simple. The new Broker Profile dashboard brings clarity by mapping a broker’s production volume and their relationships with loan officers, lenders, and real estate agents.
This makes it easier to:
- Identify brokers who align with your credit union’s goals
- Understand their networks and influence
- Strengthen partner recruitment and relationship management
Combined with iEmergent’s other Profile dashboards, it offers a complete view of who is shaping mortgage activity in your markets.
Built for Users at Every Level
What makes iEmergent’s dashboards especially valuable for credit unions is their accessibility. Whether your team is running a quick competitive check or conducting a deep analytical dive, the platform’s clean navigation, flexible filtering, and intuitive visuals make insights easy to uncover. Users can explore top-level trends at a glance, drill into granular data when needed, and export or share insights effortlessly across departments. For organizations where mortgage teams wear multiple hats, this simplicity makes advanced analytics far more practical.
And while the mortgage industry may be overflowing with data, useful insight often feels far harder to find. iEmergent’s tools help bridge that gap by transforming raw numbers into clear, visual stories about market shifts, opportunities, and performance. For credit unions committed to smart, sustainable mortgage growth, this level of intelligence is essential.
If you’d like to see how these dashboards can support your credit union’s lending goals, you can request a demo of iEmergent’s full suite here: https://www.iemergent.com/request-demo