iEmergent is not only an ACUMA affiliate member, we’re also part of the ACUMA Services Program, a strategic partnership that brings valuable products and services to ACUMA members at a substantial discount.
Credit unions face increasing pressure to navigate an evolving mortgage market. From growing market share to recruiting top-performing loan officers to identifying high-impact referral partners, success depends on access to real-time, actionable data. To simplify this process, iEmergent has launched four new market intelligence dashboards that deliver instant insights into loan production, competitive positioning, and referral networks.
From Challenges to Opportunities
While mortgage origination data is widely available, extracting meaningful insights often requires specialized knowledge or time-consuming manual analysis. iEmergent’s new dashboards solve this challenge by making mortgage market intelligence easy to access, interpret, and apply.
Powered by Mortgage MarketSmart, these interactive tools allow lenders to visualize loan production, track competitors, and analyze referral networks—all in just a few clicks.
The Power of Data: iEmergent’s Market Intelligence Dashboards
The dashboards are designed for strategic planning and daily operations, providing access to historical and forecasted loan production, referral networks, and competitive performance. With built-in filters for geography, transaction type, loan type, and census tract designations, users can easily refine their searches.
The four dashboards now available are:
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Loan Officer Profile Dashboard: Helps lenders recruit, manage, and retain top-producing loan officers by analyzing their production volume, loan types, and referral relationships.
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Lender Profile Dashboard: Offers visibility into peer institutions’ market share and loan production trends, helping lenders refine their competitive strategies.
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Real Estate Agent Profile Dashboard: Identifies high-impact agents, transaction volume, and collaboration trends, strengthening referral partnerships.
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Builder Profile Dashboard: Provides insights into builder activity and mortgage partnerships, making it easy to establish strategic relationships in new construction.
See It in Action: Data-Driven Market Expansion
Let’s walk through a real-world scenario to see how iEmergent’s market intelligence dashboards bring mortgage data to life.
Imagine a credit union headquartered in Wilmington, Delaware. Currently, all its branches are located within 20 miles of downtown Wilmington, but its field of membership has recently expanded, and leadership is preparing to open several new branches. The challenge is determining where to build these branches, how to staff them, and whether each location needs a dedicated loan officer.
With iEmergent’s Lender Profile Dashboard, the credit union can analyze mortgage demand and lending activity across New Castle County, DE, Cecil County, MD, and Salem County, NJ. This data helps identify where home purchase demand is concentrated and where opportunities exist to serve more borrowers.
Once this filter is applied, the next step is understanding the competitive landscape. Who are the market leaders in these areas? Which lenders and loan officers are capturing the most market share? With the dashboard’s competitive insights, leadership can assess which institutions dominate lending in key regions, how their market presence has shifted over time, and where gaps exist.
Armed with this data, the credit union can make informed, strategic decisions about branch placement, staffing, loan officer recruitment, and referral partner relationship building—ensuring it enters new markets with confidence and a competitive edge.
Transformational Results: How Lenders Benefit
Lenders using iEmergent’s dashboards gain key advantages:
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Faster, Smarter Decision-Making: Instantly visualize market trends, referral networks, and loan production without manual data crunching.
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Improved Loan Officer and Referral Partner Recruitment: Identify and attract high-performing LOs and agents who drive business growth.
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Stronger Competitive Positioning: Analyze peer institutions, loan officer performance, and referral trends to refine market strategies.
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Seamless Collaboration: Export data as PDFs, Excel, or PowerPoint to easily share insights with colleagues and partners.
iEmergent’s market intelligence dashboards enable lenders to create beautiful, precise market and competitive analyses in seconds. Because our market intelligence is designed for real-world strategy, we’ve made it easy to put data into action.
Drive Mortgage Growth with Market Intelligence
Lenders that embrace data-driven insights gain a clear edge in today’s competitive mortgage landscape. iEmergent’s dashboards simplify loan production analysis, competitor tracking, and referral strategy—empowering lenders to grow smarter and faster.
To see how these dashboards can transform your mortgage strategy, request a demo today.