ACUMA Inside Track Webinar, sponsored by iEmergent: An Actionable Playbook for Credit Union Mortgage

Credit unions are uniquely positioned to serve their communities, but identifying where to focus mortgage lending efforts isn’t always obvious from traditional data sources. In this webinar, we’ll walk through a practical, repeatable playbook designed for credit union mortgage lenders who want to grow responsibly and serve their communities. 

Using Minneapolis as an example, we’ll show how lenders can move beyond surface-level market data to uncover where opportunity is being missed. We’ll show exactly how to use data and mapping tools to find mortgage opportunity zones (MOZ) where impact and growth align.

We’ll break down the playbook steps and show how lenders can use it to:

• Spot underserved areas with real lending demand
• Prioritize outreach and partnerships more strategically
• Build a smarter, market-specific mortgage growth plan

Attendees will leave with an actionable market playbook they can apply to any market to identify coverage gaps, prioritize neighborhoods, understand local competition, and connect lending strategy to community needs.