ACUMA Fast Track Webinar: Making the Case for Mortgage Lending Within Credit Unions

Credit unions now account for roughly 32% of mortgage lending institutions. Still, only 15% of loan volume, and hold just 7% of the purchase market, while IMBs capture 68%, a gap that represents a real opportunity. Join ACUMA’s expert panel to unpack where credit unions can grow share, especially in purchase lending, how to leverage CUSOs to bridge operational gaps, and the practical ways to turn your cooperative strengths into long-term member relationships and generational impact. We’ll also discuss why 74% of credit unions offering first mortgages is a strong foundation, and what it takes to scale beyond rate cycles.

What’s In It For You:

• How to win purchase business and convert mortgage entry points into full-relationship members.
• Where secondary-market strategies and servicing choices add liquidity and income.
• When to partner to extend capacity, technology, and compliance at scale.

Who should attend regardless of credit union size:

• CEOs
• Mortgage Leaders
• Lending/Strategy Executives
• Secondary Teams
• Compliance Teams
• Marketing Teams